As the pioneer of innovation in streaming advertising, Disney connects THE STREAM to the shopping cart with new commerce-led format, Gateway Shop. Disney has launched a beta program for its first ...

MOUNTAIN VIEW, Calif.—LG Ad Solutions has launched Innovation Labs, a division that will focus on developing breakthrough technologies in the areas of CTV advertising, content personalization, and ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Add Yahoo as a preferred source to see more of our stories on Google. As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel ...

Yesterday, while on a business trip to San Francisco, I had coffee with a good friend who is looking for a job as the “Head of Innovation” in an ad agency. Until recently, I had thought the title ...

If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new ...

Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities ...

Forbes contributors publish independent expert analyses and insights. Leading writer, opinion leader and expert witness in media industry It doesn’t get much more “legacy” in the world of media ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

Online video sparks excitement in the minds of marketers clamoring to participate in some form or fashion. Why? Because, the mantra heard at all marketing/advertising tradeshows over the last 18 ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.