Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a micro-drama ...

Zee TV films Lakshmi Niwas in Bangkok using real locations for an emotional birthday surprise and international travel scenes, signalling a shift toward global settings in Indian television.

Under the collaboration, Story TV will stream popular ‘Zee’ titles, including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa and Fear Files in short drama formats ...

Crime Branch, Fear Files, and Santoshi Maa to microdrama formats as platforms look to tap India’s growing short form content consumption.