Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate ...

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between ...

“A few years ago hypercasual games needed only two or three components to succeed such as mechanics and visuals now it's a comprehensive package.” “In-app monetisation continues to break into ...

Hypercasual games exploded onto the scene three years ago, growing into one of the largest mobile gaming categories in terms of installs. Nearly 80% of install growth in the mobile gaming market came ...

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these ...

The pandemic was a time of great growth for mobile gaming. In 2020, downloads increased by 38% in the first quarter of the year, and revenue grew by 25%. Moreover, downloads in the following quarters ...

Hypercasual game publishers receive hundreds -- if not thousands -- of pitches each month. Of these, 80 are getting published each day across both apps stores. The entire purpose of a pitch is to sell ...

2021 was a year of unprecedented change for hypercasual mobile games advertising. Apple’s Identifier for Advertisers was abolished, which began to decimate many of the familiar ways of marketing and ...

Hypercasual is one of the most talked-about genres in mobile gaming. It took off at an unprecedented rate with Flappy Bird going viral in 2014, and it has remained a leading category in terms of ...