pandas is a Python module that's popular in data science and data analysis. It's offers a way to organize data into ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

The TOCOL and TOROW functions are just two ways to rearrange data in Microsoft Excel. For example, you can flip the rows and ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

You can use Google Trends to understand how often people search for certain terms or topics. Google Trends lets you customize search data by region, time period, category, and type of search. You can ...