First Aid Beauty is showing its playful side. Launching this week on Sephora.com, followed by a rollout in January to the company’s physical stores, is Hello FAB, a four-stockkeeping-unit collection ...
Lilli Gordon, founder of First Aid Beauty, appears to be onto something with Hello FAB. The superfood-powered skin care that does double duty as makeup bowed in Sephora in January and this month the ...