Harshit Jain, MD, is Founder & Global CEO of Doceree, a leading global healthcare marketing platform for programmatic messaging to HCPs. These are exciting times for the pharmaceutical and life ...

When the COVID-19 pandemic first hit in early 2020, nearly everything turned virtual — from doctor visits to large medical conferences. Over the last year or two, however, there’s been a significant ...

The daily schedules of healthcare professionals (HCPs) are busy, leaving little time to spend searching for information on medicines. Like all areas of modern life, HCPs are turning to online ...

Swoop, a leader in AI-driven, data-powered, and privacy-compliant healthcare engagement, today announced the acquisition of ...

Indegene’s 2021–22 survey on the digital habits of HCPs across major regions provides some answers to pharma marketers looking to boost their post-pandemic physician engagement campaigns. It is not ...

Healthcare professionals don’t trust your digital content. That is the stark conclusion of a survey of HCPs, which found 80% of consultants are skeptical of pharma content because of doubts about the ...

Regardless of engagement mode pursued, personalization is the key. Improving connectivity with healthcare professionals (HCPs) and delivering a personalized customer experience is more important than ...

In October 2023, the FDA released draft guidance entitled “Communications From Firms to Health Care Providers Regarding Scientific Information on Unapproved Uses of Approved/Cleared Medical Products: ...

Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes get in the ...