Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

Add Yahoo as a preferred source to see more of our stories on Google. Guy Fieri tells EW that his radical new look in his Bosch Super Bowl commercial started out "as in-office dare." The Food Network ...

(NewsNation) — Guy Fieri has ditched his iconic goatee and spiky blonde hair in a dramatic new look. Fans of the Food Network star were left scratching their heads after the celebrity chef teased his ...

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can finally gaze upon the full transformation that was part of a Super Bowl ...

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. The tentpole Food Network star trades his signature look for a gingham button down shirt, khakis and a ...

Guy Fieri transforms into 'Justaguy' for Super Bowl ad. See his outtakes. Notre Dame Star Running Backs Named To Daniel Jeremiah's Top 50 Draft Prospects Post Combine Two Notre Dame running backs ...

Check out Guy Fieri's new look in Super Bowl commercial Discover Guy Fieri's jaw-dropping 'Justaguy' Super Bowl hair transformation in Bosch's ad. From dark brown to iconic frosted tips!