GTA 6 price tag of $100 "would actually leave money on the table" for Rockstar, study suggests, as too many fans would be unwilling to buy

“Our research suggests that GTA 6 will generate more revenue at a standard $69.99 price point than the much discussed $100," ...

Research Shows GTA 6 Price Must Be $70 Not $100 to Gain More Players, Revenue

A new report finds that a $70 GTA 6 price could earn Rockstar more than a $100 version. Here’s what the data reveals about ...
Tennessean

When does GTA 6 come out? Tennesseans can watch the new trailer here and find out the latest

Grand Theft Auto 6 will be released on May 26, 2026. The latest trailer, released on May 6, 2025, reveals gameplay and storyline elements. Pre-orders are not yet available, but the game has been added ...