Trombone Shorty wants you to know: This is not your grandma’s Folgers. Local funk-rock trombonist, trumpeter, singer and bandleader Troy “Trombone Shorty” Andrews is prominently featured in a new ...

The ad features New Orleans residents singing along with Jett’s “Bad Reputation.” Folgers has enlisted rock-and-roll iconoclast Joan Jett in its latest advertising campaign aimed at shattering ...

Do you dare mess with a punk classic? The same rebellious spirit that infused Joan Jett and the Blackhearts' "Bad Reputation" can be applied to Trombone Shorty, who is giving the track a brass ...

Folgers is shifting the coffee brand's storytelling from a more heartwarming take to modern relatable mornings rooted in humor. The creative, from Publicis Groupe’s PSOne, a bespoke agency for The J.M ...

Changes in the way people consume coffee since the pandemic started two years ago are behind Folgers' move to shake up its comfortable image. Since fewer people were getting coffee on their way to ...

Folgers has a reputation problem. In an era where bespoke coffee blends have firmly settled into the U.S. mainstream, the 172-year-old marketer still holds a place in many people's minds as the plain ...

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...