Trombone Shorty wants you to know: This is not your grandma’s Folgers. Local funk-rock trombonist, trumpeter, singer and bandleader Troy “Trombone Shorty” Andrews is prominently featured in a new ...

Do you dare mess with a punk classic? The same rebellious spirit that infused Joan Jett and the Blackhearts' "Bad Reputation" can be applied to Trombone Shorty, who is giving the track a brass ...

The ad features New Orleans residents singing along with Jett’s “Bad Reputation.” Folgers has enlisted rock-and-roll iconoclast Joan Jett in its latest advertising campaign aimed at shattering ...

The privately held alcohol marketer is the first company to reveal Big Game ad plans. A campaign breaking today for Folgers aims to perk up a stale reputation for the 172-year-old coffee brand by ...

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...