Fidelity Investments is rolling out a major upgrade to its trading platform on Thursday to meet the rapidly growing demand for new tools by self-directed individual investors.

Fidelity Trader+ is the firm’s most comprehensive platform yet, delivering real-time insights, dynamic visual analytics, and ...

“With Fidelity Trader+, traders are able to save orders across all channels—meaning they can save an order now, and then send ...

Firm says platform combines industry-leading execution speed with sophisticated tools in one integrated experience.

The company hopes to win over more active traders with what it says is a more powerful and easier to use trading platform.

“Advanced traders have relied on Fidelity through decades of market action as they navigate various economic environments and build their wealth,” said Josh Krugman, SVP Brokerage. “Fidelity Trader+TM ...

The company hopes to win over more active traders with what it says is a more powerful and easier to use trading platform. Fidelity is launching a new trading platform for active traders and investors ...