Fevicol has rolled out Speedx, a new fast-setting adhesive for which its creative agency Ogilvy & Mather has created a new TVC. The TVC shows a telephonic conversation between a furniture shop owner ...

What was the thought behind the Fevicol Glue Drops campaign? ‘Glue Drops’ is another product from Pidilite. By introducing Fevicol Glue Drops, we aim to transform the way individuals perceive ...

Pidilite Industries Limited, a manufacturer of adhesives and sealants, construction chemicals, and craftsmen products, has unveiled its new digital campaign (DVC) for Fevicol "Glue Drops" – a drop ...

Fevicol, the largest selling brand of adhesives in India, has rolled out India’s first fast-setting white adhesive, Fevicol SPEEDX. This premium white adhesive is an ideal choice where timely ...

No one pays attention to web banners anymore. So adhesive brand Fevicol decided to make a banner that would genuinely stick. And not just figuratively. The sticky banner appears to show up in YouTube ...

Fevicol created an outdoor activation at the Standard Chartered Mumbai Marathon, held on 20 January 2013. The activation was conceived by the adhesive brand's creative partner, Ogilvy & Mather. As the ...

How do we grow a brand that is already 75% of a category that itself is battling slow growth? How do you do this in a low involvement, price-sensitive category? How do you do this in a sluggish ...

Forbes contributors publish independent expert analyses and insights. I write about Indian entrepreneurs. This article is more than 8 years old. There’s a huge fortune in glue. Ask Madhukar Parekh – ...

According to Zee Business research, Pidilite Industries is estimated to register a consolidated net profit of Rs 553 crore for the first quarter of the current financial year, which translates to an ...

The Pidilite stock (PIDILITIND) weakened by Rs 134.1, or 4.5 per cent, to end at Rs 2,816.6 apiece on BSE, after falling as much as 5.9 per cent to Rs 2,777.1 apiece in intraday trade. Its quarterly ...

The dramatic exit of the Duke and the Duchess of Sussex -- Prince Harry and Meghan Markle -- from the British Royal Family has been ruling the headlines for weeks now. And several eatery brands have ...