From Stiff Steps to Playful Fetch: The YuMOVE(R) 6-Week Challenge Helps Pets on the Path to More Movement

Confident in the product's effectiveness, Vetnique is challenging pet parents across the country to try the ...

Paw-sitively brilliant: Some dogs can classify their toys by function, new study finds

It’s a mental trick called “label extension.” Humans use it when we realize a hammer and a rock can both drive a nail, or that a mug and a glass both count as “cups.” ...
Milwaukee Journal Sentinel

This Wisconsin company is airing its first Super Bowl ad. It's giving away $1.2 million to viewers, too

The Madison-based consumer rewards app Fetch will give away $10,000 each to 120 lucky winners on Super Bowl Sunday. According to a news release from the company, the $1.2 million sweepstakes will take ...

Dogs with Large Vocabularies Can Understand Category Words, Not Just Names

Arya, a six-year-old border collie in Italy, can learn a new toy’s name from just one or two mentions. Arya’s gift made her a ...
Milwaukee Journal Sentinel

A Madison startup to save money on groceries reaches $1 billion valuation

A startup founded by a student in Madison just trying to figure out how to save money on groceries has reached unicorn status. Fetch Reward Inc. is now part of an elite group of startups with a new ...

Dogs can extend word meanings to new objects based on function, not appearance

A study published in Current Biology by the Department of Ethology at Eötvös Loránd University reveals that dogs with a vocabulary of toy names—known as Gifted Word Learners—can extend learned labels ...