Nuha Shukry on MSN

Testing Viral ELF Makeup: Affordable Glow and Full Routine Review

I’m putting ELF’s viral makeup products to the test, trying combinations I’ve seen everywhere online. Starting with the new Power Grip primer and Halo Glow, I walk you through my full ...
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ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31, ...