It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

The "Fanatics Games," a Pros vs. Joes competition for roughly $2 million in prizes, features eight skills competitions and ...

The company announced Tuesday it is introducing a skills-based competition at Fanatics Fest 2025 ... falling short of the celebrity competitors, the highest-scoring fan will receive $100,000.