In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of months ago, all 5 of the Facebook rules mentioned in the ...

Facebook is continually changing their Facebook Page Guidelines. They change so often it can be hard to keep up. We still receive a frequent questions about what is legal — or not — when it comes to ...

The idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should ...

Facebook Inc said on Thursday it would start promoting content from public Facebook Groups in users' news feeds and in search engine results, defying calls by watchdog groups to limit algorithmic ...

As a business owner, you can use the Facebook Places application to connect with new and existing customers online. Customers who are active on Facebook can use the "Check-In" option to share with ...

Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts? Because of this, your Fans want you to run contests and provide offers for them on ...

The Gap (GPS)'s free jeans event, in which it gave away 10,000 pairs to those quick enough to check in via Facebook's "Deals" feature, should be studied closely by other brand managers as a guide to ...

Measuring the total return on investment of a business’s Facebook efforts–including contests and other promotions–with any sort of accuracy is tricky. There are lots of variables to consider and many ...

Earlier this month, we heard reports that Facebook was gearing up to add a new paid promotion feature to give your status updates some increased visibility on users’ news feeds. Now it appears that ...