The platform's deep set of features and sub-features allows every ad to be unique and every campaign to stand out. Key capabilities include playable ads, interactive video, branded games, and much ...

If you aren’t advertising on Facebook, you might be seriously missing out. As the largest social media platform with more than 2 billion users, it would be a wasted opportunity to not advertise to ...

The past few weeks and months have been dark times for social media networks, with every week bringing a new scandal that cast social media advertising in a negative light. It should come as little ...

This article is sponsored by Undertone. The first TV commercial aired 80 years ago. The 10-second ad cost only $9 and looked every bit the price. It included shaky camera work and five sparse words: ...

SiriusXM staged its first audio ad showcase at Advertising Week New York, pitching advertisers on in-car, podcasts, and ...

Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd, a mobile platform that helps telcos reward subscribers for ...

According to a Spencer Stuart study, the average tenure for chief marketing officers at leading U.S. consumer brand companies is 41 months. The median tenure of CMOs at 100 of the most-advertised ...

Facebook is convinced that I am a young mother with a love of kraken-themed decor. Unless you count my cat, who is 11-years-old and the animal equivalent of the grumpy old man from Up, I absolutely do ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More App users who engage with rewarded ads are 4.5 times more likely to make ...

The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, ...

Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio ...