Social media platforms have become the cornerstone of many businesses' marketing strategy. But such an approach is unstable and unpredictable. Consider TikTok. Its future ownership is unclear, and it ...
That’s how Jason Koebler, cofounder of independent technology news site 404 Media, describes the situation that drove 404 to ...
From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...