Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Dress your Elf (and maybe a few stuffed friends) in pajamas, set up a tiny bedtime scene, and leave a sweet note saying ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

While he sees you when you're sleeping and knows when you're awake, Santa Claus can't be everywhere, all the time. That's why he has an army of trusty elves to help determine who's been naughty or ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

The 2005 children’s book, written by Carol Aebersold and her daughter Chanda Bell, turned an old family Christmas tradition ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family's Elf on the Shelf for his three kids to find the ...