A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

There are few companies that have changed their logo as often as Chrysler, but the historic brand – once among the biggest and most important in the US – doesn’t appear ready to settle down. In fact, ...

Professor Aniebiet Inyang Ntui is a multi-faceted individual whose expertise spans the worlds of library and information science, environmental advocacy, and – perhaps surprisingly – the automotive ...

The question of what we’ll call the new, combined empire of Fiat and Chrysler has been answered – the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company ...

Logos come and go, and in the case of the famed Chrysler Pentastar, it’s on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center ...