Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Forbes

The Hidden Org Chart Problem Holding Back Direct Mail

Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...
Yahoo Finance

Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘Omnichannel’ Marketing Integration

NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail ...
Morningstar

Japs-Olson Company (JO) Expands Direct Mail Capabilities with New Technology and HiTrust Certification - Delivering More Speed, More Engagement, and More Impact.

LOUIS PARK, Minn., April 21, 2026 /PRNewswire/ -- JO today announced a major expansion of its direct mail capabilities through strategic investments in next-generation equipment and the achievement of ...
Printing Impressions

Postage Went Up. Now What?

Another USPS postage increase is here. For direct mail marketers, the immediate concern is not simply that every piece will cost more. It is that plans made months ago may no longer work as expected.