The original conceit for the Dilly Dilly commercials was a lord or king or emperor who was obsessed with Bud Light. Want immortality? Nah, I’ll just take the beer, thanks, wizard. Want this microbrew?

Jeanna Kelley has been covering the Falcons for The Falcoholic since 2011 and the NFL for SB Nation since 2015. “Dilly dilly!” You can’t escape the ubiquitous catchphrase from Bud Light’s current ad ...

"The Bud Knight" is here to save the day. The “Dilly Dilly” era is going out with a bang. Bud Light will unveil the two final installments of its Game of Thrones-esque commercials during this year’s ...

The king tells his people to “Dilly Dilly” in Bud Light’s commercial You’ve probably heard “Dilly Dilly” before, and you’re almost certainly going to be hearing a lot more of it — with the phrase ...

Super Bowl LII in Minneapolis is coming February 4. There are a lot of people for whom this is basically a religious holiday. That includes gads of gamblers. There's a lot of it going on, and a ...

It's official: with the arrival of Super Bowl LII, we've finally reached peak "Dilly Dilly." Bud Light's ridiculous commercial catchphrase is everywhere -- from Punxsutawney Phil's Goundhog Day ...

Bud Light has responded to a rumored "Dilly Dilly" ban at the 2018 Masters. "Just been told security staff at Augusta National have been handed a sheet with a list of sayings that are prohibited," ...

Let’s raise a toast to the latest round of Super Bowl commercials, often as widely anticipated as the big game itself. “Dilly Dilly.” Might as well toast with that, because it’s arguably the most ...

There's a phrase you're likely to hear more and more as Super Bowl Sunday draws near: Dilly Dilly. If you're wondering what does "Dilly Dilly" mean, don't worry, you're not alone. After all, those two ...

Let’s raise a toast to the latest round of Super Bowl commercials, often as widely anticipated as the big game itself. “Dilly Dilly.” Might as well toast with that, because it’s arguably the most ...