Pinpointing the location of a vehicle or mobile device. Also called "geotracking," mobile positioning is a location-based service (LBS) that is used for emergency purposes as well as proximity ...

A navigation system used inside venues such as airports, museums, shopping malls and hospitals. An indoor positioning system (IPS) is the indoor counterpart to the global positioning system (see GPS).

As cell phones move into the next generation called Long-Term Evolution (LTE), also sometimes called 4G, and the methods of wireless transmission change, so too must the methods of providing location ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

Editor's note: This article is based on a post on the author's blog. A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers desperately need a ...