This article will make your B2B brand a global success. I was getting on a plane from Edinburgh with Ian, a very well-dressed Investment Manager who had been involved in marketing in his early years.

HEINEKEN APPOINTS NEW GLOBAL MARKETING AGENCIES TO DRIVE NEXT PHASE OF BRAND GROWTH Amsterdam, 8 May 2026: HEINEKEN today announces the outcome of its global marketing agency ecosystem review, ...

The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera ...

Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved work in-house, and 31% expect to do so in ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today announced the relaunch of its suite of global ...

Just months after reorganizing its brand marketing division, Puma has hired Nadia Kokni as its new vice president of global brand marketing. Kokni replaces Richard Teyssier, who has decided to leave ...