Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

The U.K.'s competition watchdog has imposed a tighter regime on the way Google handles search and search advertising—and the company isn't happy.

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns. This was spotted by Thomas Eccel who ...

Google's Performance Max (PMax) campaigns are vital for businesses aiming for conversion-driven advertising in 2025. By ...

Both Google and Amazon have been in court recently, in cases brought forward by the federal government.In Google's case, a ...

Google is updating the Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a significant trend among Australian small and medium enterprises shifting their ...