SEMA isn't just about truck builds and wild modifications. More often than not, real-world vehicle parts are unveiled at the show, as is the case with the Cooper Discoverer EnduraMax. Cooper Tire held ...

FINDLAY, Ohio, Nov. 5, 2019 /PRNewswire/ -- Cooper Tire today introduced its latest innovation in all-season SUV tires in booth #43019 at the Specialty Equipment Market Association (SEMA) Show in Las ...

LAS VEGAS — Cooper Tire & Rubber Co.'s newest tire line is taking aim at America's potholes. The Findlay, Ohio-based company announced the Discoverer EnduraMax at SEMA (Specialty Equipment Market ...

An all terrain tire designed for pickups and SUVs, well suited on-road and for light duty off-road conditions. The tire wears well with a 60,000 mile projected tread life based on CR's test. The ...

Though it may come as a surprise to some, Cooper’s Discoverer line of off-road tires dates back more than four decades. Seeing as there’s no shame in improving on a good thing, Cooper launched not ...

COLOGNE, Germany--(BUSINESS WIRE)--Cooper Tire today unveiled the new Discoverer AT3™ family of tires at The Tire Cologne international trade show in Cologne, Germany. The line, which includes three ...

Cooper Tire has overhauled its truck, SUV and crossover tires. With the crossover and SUV tire market booming, the brand has begun to place additional focus on CUV and SUV tires. The brand’s SUV/CUV ...

Cooper Tire’s new Discoverer EnduraMaxTM tire. FINDLAY, Ohio, Nov. 5, 2019 /PRNewswire/ -- Cooper Tire today introduced its latest innovation in all-season SUV tires in booth #43019 at the Specialty ...