GoodRx, an online platform that offers drug discount coupons to patients, is in talks with the government to participate in ...

Direct-to-consumer (DTC) marketing budgets are starting to include larger-scale media, which is having a massive impact on national TV ad spend, according to Magna’s fall 2019 ad spend forecast, ...

PHOENIX--(BUSINESS WIRE)--IAB, the national trade association for the digital media and marketing industries, today released a comprehensive research report entitled "How to Build a 21st Century Brand ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

Netflix and NBCU alum Shannon Buck has joined Paramount as exec VP of PR and communications for its direct-to-consumer ...

The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Guaranteed Rate hired Bijoy John, former head of marketing at Newrez, as its vice president of marketing. John’s new tasks will include consumer direct marketing and the crafting of strategies for new ...

Amgen will offer its lipid-lowering drug Repatha directly to patients for $239 per month, representing a nearly 60% reduction ...

DETROIT, Oct. 24, 2011 /PRNewswire/ -- Rockbridge Growth Equity, LLC, a Detroit-based private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. News that two major pharmaceutical companies are expanding ...

Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with lead generation and closing.