What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Color is one of the most important choices you can make when getting dressed, not only for yourself, your style and your mood, but also for your clients. Color incites emotion and memories and gives ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

Vibrant Colored Color Wheel, Color Scheme on Pink Peach Colored Background. Psychiatry Advisor spoke with Michelle Lewis to discuss how color psychology can play an important role in the design of ...