Back when television broadcasting made the shift from black-and-white to color, the way people consumed sports changed dramatically. Suddenly, visibility on screen mattered more than ever, and many ...

The British broadcaster played a role in changing the color of tennis balls, which were initially black or white Tim P. Whitby/Getty; Getty Tennis balls are the bright yellow color that they are known ...

The internet’s debate about the true color of tennis balls just went pro. Nothing splits the internet like a good “The Dress”-like argument and it turns out the tennis ball is a polarizing piece of ...

It seemed like an easy question. The query came from a Twitter poll I spotted on my news feed last week, from user @cgpgrey. “Please help resolve a marital dispute,” @cgpgrey wrote. “You would ...

The TaylorMade TP5 Pix, a new multicolored version of the company’s popular five-piece tour ball, embraces a trend that shows more than half of serious golfers expressing an interest in playing a ...

Welcome to another edition of the Fully Equipped mailbag sponsored by Cleveland/Srixon Golf, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s managing editor of ...

Of the many recent trends in the game of golf, none are more noticeable than the rise of colorful golf balls. While colored balls have been around for a long time, they were often seen as the mark of ...

The ad's picture appeared to come from the @highvoltage_industries Instagram account: Clicking the ad led to a slideshow article that required "next page" clicks over the course of 80 pages. The truth ...