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AJ Dybantsa NIL deals, explained: How much money BYU star makes from Nike, other sponsors in 2026

AJ Dybantsa entered the 2025-26 college basketball season as one of the best freshmen in the country, and he proved that with BYU throughout the year. As part of being such a high-profile college ...

Bill O’Brien blasts college football’s unregulated NIL, revenue-sharing model: ‘The toothpaste is out of the tube’

Boston College head coach Bill O’Brien blasted college football’s unregulated NIL and revenue-sharing model at ACC Media Days ...

What is NIL? Breaking down the topic's five-year anniversary and its impact on college sports

Name, image, likeness, more colloquially known as NIL, was officially instituted on July 1, 2021.
The Digital Universe

Pay to win? The uneven playing field of NIL in college sports

With the rise of NIL, college sports are facing dilemmas that never existed in the past. College athletics serve as a financial backbone for many universities, with some programs generating more than ...
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College Sports Protection Act 2026: What is it, NIL limits, and transfer rules explained

Just when it seemed like college football was about to get sacked for a huge loss, Senator Ted Cruz threw a Hail Mary by introducing the College Sports Protection Act of 2026. This bill, simmering for ...
Law

Courts Are Now the De Facto Regulators of College Athletics: How NIL Contract Enforcement Is Reshaping the Game

This article explains that college sports are now primarily governed by athlete contracts and court decisions, not NCAA rules. Courts are increasingly shaping NIL agreements—whether for recruiting, ...
Morningstar

The new bipartisan college-sports bill is bad news for the richest NIL athletes. Here's why.

The Protect College Sports Act bill could 'materially harm the earnings potential of top college athletes,' one sports attorney says Texas quarterback Arch Manning is one of the most high-profile ...
Detroit Free Press

NIL money is accelerating — and the latest numbers are eye‑popping

The College Sports Commission approved over $75 million in NIL deals for student-athletes in March and April 2026. Total approved NIL deals for the 2026 calendar year have surpassed $115 million. The ...
Forbes

NIL: The Creative Disruption Reshaping Both College Sports And Culture

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. This voice experience is generated by AI. Learn more. This voice ...
USA Today

Inside the NIL hack funneling Nike, Adidas money to NCAA blue bloods' athletes

Colleges and apparel companies are now including Name, Image, and Likeness (NIL) money in their partnership contracts. These NIL provisions allow schools to legally facilitate more compensation for ...
The New York Times

College Sports Commission CEO says system struggling with volume of ‘manufactured’ NIL deals

The CSC gave an update on its progress the same day news broke that 18 Nebraska players were set to challenge its rulings. Steven Branscombe / Getty Images The CEO of the College Sports Commission, ...