My colleague Adrian Lurssen tells a story of hearing Laura Hudson, CMO at Ward and Smith, present at an LMA Southeast regional conference on the topic of thought leadership in law firms. (This was a ...

LAS VEGAS—Since taking over as CEO of Intellicene in June 2024, Greg Colaluca has focused on employee development, and more specifically, making sure his team takes a customer-first approach. A ...

Most companies don’t lose clients because of a dramatic failure. They lose clients because their product or service slowly becomes discretionary. Across B2B industries, switching providers is becoming ...

Before you meet with a client, relax. Deep breathing or sitting still with eyes closed for 60 seconds is often effective. Be prepared for client meetings and have an objective. Then be flexible enough ...

As someone who has had the honor of working with thousands of salespeople and entrepreneurs over the years, I’ve witnessed firsthand the transformative power of client-centered selling. It’s not just ...

Most sales and marketing experts will say the secret to organic growth for a service business is having a clear understanding of who your ideal client is and what unique services you can offer to that ...

In the competitive landscape of plumbing contracting firms, customer focus plays a pivotal role in determining the success and longevity of a business. The plumbing industry demands more than just ...

Running an advisory business today requires more than investment knowledge. Today’s investors expect a personalized client experience from their advisors. In a recent investor survey, 56% of ...

In an ever-evolving global business landscape, the key to success lies in adaptability, client-centric solutions, and continuous learning. In an insightful interview with Mike Gitlin, CEO of Capital ...

Since its founding in 2011, The Mather Group (TMG) has been focused on empowering people to navigate life’s journey with confidence and peace of mind. That mission has remained steadfast for TMG, ...

Most startup entrepreneurs are deeply focused on the product or service they’ve created to solve a market problem. This healthy product obsession is essential: It helps ensure the solution truly ...