CBS and Turner Sports have announced that the opening weekend of the 2026 NCAA Men's Basketball Tournament made history. But that doesn't mean that people weren't tuning in. In fact, CBS and Turner ...

The first two days of the NCAA men’s basketball tournament have become like national holidays in American culture. Plenty of fans took PTO or ended up “sick” on the first Thursday and Friday of the ...

March Madness is alive and well. Just ask the NCAA Tournament’s television partners. According to Nielsen, CBS and TNT Sports set ratings records on Thursday, March 19, the first full day of the ...