The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

The fast-food pizza chain has a new jingle from singer-songwriter Shaboozey, along with new branding featuring bolder colors ...

Just as it is an instrumental part of design for the K-12 sector, color plays a significant role in the branding of college campuses. Building Teams also employ strategic uses of color for wayfinding ...

The mayor and City Council this week adopted a guide that states the city’s brand should involve an upbeat and positive tone. “Explanations of decisions should be used to help communicate difficult ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...

Born in a California garage, Behr Paint Company has grown into one of North America's leading paint companies through an enduring commitment to quality, innovation, and trust. Today, Behr goes beyond ...