Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. None of the ingredients were new but the product was very ...

If you are looking for something interesting to read then this list of bizarre brand extensions that befuddled consumers is the thing you were looking for. There always comes a time when a company has ...

Brand extensions are a popular promotional tactic with marketers. It just feels safe to promote a new product by piggy-backing it with a proven winner. But what type of extension ads work best? Here's ...

Once a brand has been established, one option for growth is to stretch itself into different categories. This usually takes the form of extensions–new, spinoff products that seem like natural ...

Is affordable luxury an oxymoron? Do luxury products risk diluting their images by brand extensions? We speak with a global branding expert about the underpinnings of luxury brands. In Skift’s ...

So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy. Brand extensions into ...

When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

Marketers are forever trying to trick out old brands with new extensions. A few work, but most–like the late, unlamented Hooters Air–don’t. Here, according to a survey of 500 marketing experts by ...

Turner Classic Movies has launched a suite of mobile applications to solidify itself as a lifestyle brand. TCM launched applications for Apple?s iPhone and iPod touch, Research In Motion?s BlackBerry ...