See how Reese Witherspoon’s front door color combines style and psychology to increase your home’s curb appeal instantly ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

In a new optical illusion, dots appear purple in central vision but blue in peripheral vision. Here's how it works.

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

You walk into a room painted in soft blue tones and immediately feel your shoulders relax. Later, you step into a vibrant yellow kitchen and notice your energy levels spike. These aren’t coincidences ...