Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences.