1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was a proponent of the “big idea” ...

For every India- who ever learned and then vibed to catchy and rather unique ads and campaigns like Fevicol’s ‘Sharmain ka sofa’, Pond's Googly Woogly Woosh, Cadbury’s cricket ads, or the famous tune ...