Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Creating a mission statement isn't just corporate nonsense translated to personal life. After years of tweaking mine and helping friends figure out theirs, what makes the difference is treating it ...

Mission statements must represent a company’s moral GPS. They must be a combination of aspiration and dedication. This provides an interesting perspective on the value and importance of a corporate ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...