Most businesses are in near-constant pursuit of more leads and traffic—the main drivers of revenue, at least in an online setting. One of the most popular strategies for driving more leads and traffic ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur years of headache and thousands of dollars. But how do you write to a stranger without annoying them, ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Bulk emailing is a great way to reach a large target audience and drastically increase outbound production, but as a business practice-it doesn't have the best reputation. If done negligently, it can ...

Hands typing on a keyboard illustrated with email and figure icons. Bulk emailing is a great way to reach a large target audience and drastically increase outbound production, but as a business ...