A while back I wrote about some strategies that work when advertising to older people, and I promised to follow up with some strategies that don’t work. Here we go. Australian research has found that ...

The content marketing landscape, believes Josh Stinchcomb, has been undermined by “bad advertising masquerading as content” and “non-transparent players” who erode consumer trust by failing to label ...

Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, ...