The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

Qualified's Piper the AI SDR Agent receives continual recognition among top solutions from industry analyst firms and ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Supply Chain Nightmares enables industry players – whether experts or novices – to apply their detective skills and solve the crime of poor peak season performance. Participants will parse through ...

Effective B2B marketing can help with building relationships, increasing brand awareness, and generating leads and sales. When done right, it’s a high-value effort that can help build your brand ...

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers ...

Software AG, the global leader in business process excellence, runs an annual event for customers and carefully selected prospects. This event is called the ‘Business Innovation Forum’. There have ...

Marketers agreed that EMEA’s B2B landscape has never been more complex or more human. Despite the noise around generative AI, ...