Maria Butylina, former managing director at Alligator Digital, has established a new company, SampleMine, focused on business ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The B2B sector offers entrepreneurs a compelling path to stable revenue through predictable, ...

Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates ...

I have quite a few B2B customers and one of things that they always like to tell me is this: “We love your examples, Steven, but what works in B2C does not work in B2B”. Well, that may be true in some ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...

B2B is too often an afterthought in the marketing industry. Particularly in the media and in education, B2B still feels ‘tacked on’. Token efforts are made. We’ll give it a module at the end of the ...