Most of the time, when brands bring work in-house it’s bad news for the incumbent agency. But that is not the case with Audi, which is giving one of its digital shops an ownership stake in a new ...

Dubbed the ‘Digital Stage,’ the Audi Q6 E-tron has two displays for the driver and one for the passenger. Dubbed the ‘Digital Stage,’ the Audi Q6 E-tron has two displays for the driver and one for the ...

Audi is launching a customer experience digital agency in partnership with Toronto-based Bimm. Audi RED (Rapid Experience Development), a new agency based in North America, will focus on identifying ...

Starting with the e-tron electric SUV debuting on August 30, Audi cars will offer a new level of digitization enabling them to be upgraded with new services and features without costly hardware ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...