Forbes

The Rise And Fall Of Stephen Curry’s Under Armour Partnership

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on ...
Women's Wear Daily

Steph Curry’s Under Armour Deal: The Details of His Potential Lifetime Contract

Steph Curry will be the subject of a new documentary premiering Wednesday on MSNBC, and rather than exploring his greatness in basketball it will instead examine the many businesses that operate with ...

Under Armour’s $120 Performance Shoes Are Now Just $54 — Sneakers and Slides in One

Under Armour’s Slipspeed shoes are now down to $54 from $120. The innovative 2-in-1 footwear transforms from performance ...

Under Armour’s ‘Supershoes’ Are Winning Marathons. Here’s Why

Inside Under Armour’s innovation lab, where carbon‑plate supershoes are tested, refined, and turned into marathon‑winning ...
New York Post

Under Armour shares soar as shoppers load up on comfy clothing

Consumers aren’t giving up their sweats just yet — and Under Armour is flying high as a result. Shares of the athletic apparel company soared more than 16 percent to more than $22 on Tuesday after ...
Sportico on MSN

Under Armour Anticipates 1% Hit From Curry Brand Wind-down

Under Armour said Tuesday that the company expects to take a 1% hit to revenues in its current fiscal year due to the ongoing exit from its brand partnership with Golden State Warriors guard Stephen ...
CNBC

Under Armour Wins The Cam Newton Marketing Race

The (War) Eagle has landed. Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour . Terms were not disclosed, but according to ...