EXCLUSIVE: Apple TV+ pulled out all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a ...

One interesting highlight in particular may help explain why Apple TV+ has been leaning so hard into global, non-English content recently. Netflix operates at a very different scale than Apple TV+ ...

Apple has been steadily working to expand the world of the Apple TV+ series “Severance,” through online materials, e-books, podcasts, and other content — and so have its fans. Taking ...