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Prime Video is about to take 4K streaming away from 'basic' users

Bad news, Prime subscribers: Starting April 10, Amazon will lock Prime Video streaming quality to 1080p for "basic" users. If you want to continue watching Prime Video content in 4K as you have been, ...
PC World

Ditching ads on Amazon Prime Video will cost more soon

Amazon is replacing its $2.99 ad-free Prime Video add-on with ‘Prime Video Ultra’ at $4.99 monthly, representing a 66% price increase for ad-free viewing. PCWorld reports that 4K streaming will become ...
Yahoo

Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership

Add Yahoo as a preferred source to see more of our stories on Google. It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads. On April 10, 2026, ...
AppleInsider

Amazon's ad-free Prime Video tier gets a new name, and a new price

Amazon's streaming service is getting a significant upgrade as the company transitions its ad-free tier to the new "Prime Video Ultra" branding. And with that branding, comes a price hike. Launching ...