AppLovin’s APP story has shifted from game creation to algorithmic precision, a full-blown reinvention few tech firms may ...

Here’s the story of the agency that drives success from behind the scenes.

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new ...

Tech Post, which looks at people and ideas driving the local technology industry, runs Friday on the WashBiz Blog, at http://washingtonpost.com/washbizblog. Lawrence ...