The biggest news in the music industry last week was a bit of a damp squib. Universal Music Group and Spotify jointly announced Wednesday (July 22nd) that they’d re-upped their global licensing deal — ...

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels got into the mix with the ...

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Getting fans to listen to your music and creating a music brand they can identify with are among the most difficult tasks in the music industry. Success in the music business often depends on the ...

A musician’s success is no longer a juggle between talent and creativity. With countless artists vying for viewership on a handful of social media and digital streaming platforms, paid advertising has ...

Advertising knows how to captivate the mind of the beholder. Whether it's the visuals or the sound, nothing is left to chance, and the avowed aim is of course to induce purchase or, at the very least, ...