Compared to the high-tech special effects of modern commercials, Coca-Cola's first television advertisement was a strikingly ...

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Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...

Coca-Cola is the marketing masterclass we should have been studying all along.

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising ...

BYU advertising students on the set of 'Signs of Friendship.' The short film won the Coca-Cola Refreshing Films competition on April 11, 2024. (Pete Haraguchi) BYU advertising students recently won ...