Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

In a world driven by profit and competition, the need for compassion and empathy often takes a back seat. But what if advertising agencies could break free from this relentless pursuit of the bottom ...

Nov 11 (Reuters) - Advertising and marketing conglomerate Omnicom Group Inc (OMC.N), opens new tab has recommended that clients pause their spending on Twitter in the short term, according to an ...

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping ...

Google used a secret program called “Project Bernanke” for years to increase its clients’ chances of winning bids for competitive ad space, the Wall Street Journal reported on Saturday, citing court ...

Insider named its first list of up-and-coming advertising tech talent. The group represents a variety of roles at adtech companies, publishers, brands, and ad agencies. They are helping solve ...

Here is a completely true statement: Between 2015 and 2019, oil and gas firms doubled the share of their capital spending going to renewables and carbon-capture technologies. Here’s the chaser: That ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

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Elon Musk’s takeover of Twitter has already prompted a slowdown of ad dollars to the much-scrutinized social-media venue. Interpublic Group, the advertising giant, has advised clients that work with ...